The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results.
Given the significant importance of viral marketing in the modern business era and the evolution of new media and marketing, this book will offer an in-depth look at viral marketing not only from theoretical point of view, but also from a more fun, practical perspective.
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact.
In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers.
Research important for tourism management, by focusing on tourist behavior with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences.
Deep analyses of manufacturers and retailers' best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing.
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