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Marketing: Home

This subject guides highlights resources, such as books, videos, journals, databases and links to Marketing resources.

Getting Started

Unsure of where to begin your research? Use the Research Starters Topic below for ideas on how to narrow your search. 

Off-Campus Access to E-Resources

In order to access IUP Libraries' resources from off-campus, you'll need to log in using your IUP username and password.  When you click on, for example, a database or e-book link, you will be taken to the KLN PASS page.  Click on the IUP logo.

Choose your institution

 

 

 

 

 

 

 

Sign in with your IUP username and password (just like you would to access MyIUP).

Scholarly Communication/Digital Initiatives Librarian