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MKTG 320/420:Principles of Marketing/Marketing Management (Bhagat)

Introduction

This guide will provide information and instruction that will help you find company information using a selection of IUP Libraries' Business Databases. The recommended databases are:

  • Business Source Complete
  • Business Market Research Collection
  • Gale Business: Insights
  • Mergent Intellect

The links on the left side of the page and the navigation button at the bottom of each page will lead you through the guide. Each page will provide a link to open the database, information on what you'll find in the database, and step-by-step instructions for conducting searches.

If you have questions or need help at any time, email me at cbishop@iup.edu or visit the Ask A Librarian page.

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