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MKTG 320/420:Principles of Marketing/Marketing Management (Bhagat)

Business Source Complete

Use Business Source Complete to access the following PDF reports:

  1. MarketLine Company Profiles
  2. BMI Research Industry Profiles
  3. MarketLine Industry Profiles

Instructions

From the Business Source Complete search page, click on Advanced Search.

Scroll down the Advanced Search page until you see the option to search by Company/Entity. Enter the company name into the box and click search. Note that you can also search by Ticker Symbol.

Limit your result list by selecting the Source Type down-down menu and choosing Company Profiles or Industry Profiles. Click Apply.

Find the MarketLine Company Profile, MarketLine Industry Profile or BMI Research Industry Profile for your company in the result list and click the Access now (PDF) button to download the PDF.